Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work.

I spent hours carefully curating playlists on iTunes. I tried dozens of Pandora stations. And, of course, I tried the old standby — classical music.

Nothing ever worked consistently.

And then in 2013 I discovered Focus@Will, an online service that plays music that's scientifically designed to improve and sustain your focus.

After an hour of sampling their free trial, I was hooked. And I've been a loyal customer since then.

I don't normally do shows about paid products or services. But I'm such a believer in this service that I felt compelled to share it with you.

And to explain what its, why it works and what's behind the technology, I've brought on Will Henshall, Focus@Will's Founder and CEO, to the show.

You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing.

But it's catching on with freelancers who are trying to shift to a more consultative approach to their services.

I've been meaning to bring up this topic...

But I wanted to bring in a guest who could speak to this from real-world experience—not from theory.

I finally found the guy. His name is Kirk Bowman. 

Kirk has worked as an entrepreneur since graduating from college. One of his businesses is Mighty Data—a software development company serving small and medium size businesses.

He also recently started Art of Value, a start up consulting firm that helps businesses switch to value pricing. 

In this episode, Kirk explains what value pricing is all about, whom it's for, how you can use it to grow your business, and how you can deploy it, even if you start small.