Thu, 19 February 2015
We spend a lot of time on this show talking about how find and land better-paying clients, how to work smarter and how to develop the mindset you need to succeed in this business.
You've heard from me and from fellow freelancers. You've heard from industry experts, well-known speakers and authors.
But I've yet to bring on someone who hires freelancers. Someone who can speak to what it's like evaluating freelance talent and working with us.
That's what this episode is about. In today's show, you'll hear from Craig Chappelow from the Center for Creative Leadership (CCL), a non-profit leadership and training organization headquartered in the U.S.
Craig has hired—and continually works with—dozens of freelancers in multiple disciplines. And in this candid interview, you'll get his perspective as a client on what it's like to find, hire and fire solo professionals.
Thu, 5 February 2015
Made to order.
That's what most of us do. We deliver customized services to our clients.
It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product.
This model works. It's what most clients want. And when done right, it can be very profitable.
But is that the only way to deliver professional services?
No. There are other models that can be just as profitable ... and even more scalable.
And in today's interview, you'll hear from Brian Casel—a web designer who has transformed his freelance business from a service-based firm to one that offers "productized" services.
You'll learn how he's done this, why it works ... and how it could work for you, too!