Thu, 30 April 2015
Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job.
It was a big reason why I was able to grow my business so quickly.
I loved how Michael broke down the process of filling up your pipeline with high-quality clients. He described the process in a very methodical way that I could understand. But he also addressed the critical "softer" side of building a solo business.
In this interview, I get to chat with Michael for the first time. It was fun to finally have a conversation with someone who shaped my thinking at this critical juncture of my business.
But I was also a bit nervous — especially early in the conversation — until I finally got my footing.
I guess I was a bit star-struck! :)
This episode is NOT a step-by-step training class on how to book yourself solid. But I hope it gives you a handful of ideas for making positive changes in your business.
Thu, 16 April 2015
I've always been a big proponent of investing in targeted conferences and events.
It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain.
In other words, the intangible things no one can really put a price on.
However, I'm the first to admit that I don't always get the most value from the conferences I attend.
Why? Mainly because of poor planning on my part. And many times I just don't know what I'm supposed to do! (Sound familiar?)
In this interview, my good friend Coach Jenn Lee shares some super-practical tips and ideas we can all use to get a 10X (or better!) return on the conferences and events we attend.
Thu, 2 April 2015
Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.
But to captivate your audience and keep them engaged, you have to be an effective speaker.
Fortunately, this is a learnable skill. Just ask David Nihill, who until recently was petrified of speaking in public. Then he took a deep dive into the subject and studied some of the most skilled communicators in any field — stand-up comics.
In this episode, David explains what you need to do to become a more effective and engaging speaker. And he shares some interesting ideas on product creation and developing a platform, for those of you who are thinking about creating an online course or writing a book some day.